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ABC Saathi Partner

Start Your Journey as a SAATHI with

Aditya Birla Capital

Empower your customers to live a life they aspire for with a  comprehensive suite of financial solutions from one of India's most trusted brands.

SAATHI is Aditya Birla Capital’s partner-first ecosystem designed to simplify
engagement, enable business growth, and provide continuous  support to channel partner.

A trusted brand legacyLeverage the reputation of a leading Indian conglomerate to build instant rapport with clients.
One-stop financial shopOffer everything from lending and insurance to asset management and broking.
Digital empowermentAccess advanced partner portals and mobile tools for real-time lead tracking and lightning-
fast processing.
Professional trainingBenefit from structured training programs covering product knowledge, regulatory
compliance, and sales excellence.
Scalable earningsEnjoy a competitive payout structure with no limits on your growth potential.

Maximize your earnings by partnering with us

Vintage

Legacy Since 2007

Total Active DSA

Total Active DSA 3000+

Presence

Nationwide Branches​ 1712

Lending Book

lending book of over Rs 1.90 Lakh Crore as of Dec 31,2025​

Who is a Saathi?

A Channel partner or Direct Selling Agent (DSA) who helps customers fulfil their life’s aspirations with our bouquet of financial products is a Saathi.

DSAs are individuals or entities who

  • Identify potential customers who need loans or financial products
  • Explain offerings (business loans, personal loans, LAP, etc.)
  • Collect basic customer details/documents
  • Submit applications for processing

Who can become a Saathi with us?

  • Loan agents / financial consultants
  • Chartered accountants or advisors
  • Small channel partners / agencies
  • Ex-banking professionals

Join us as a Saathi and guide customers with the right financial solutions to make their dreams become a reality.

Documents Required for Registration

Identity Proof

Address Proof

Financial Records

Photographs

Simple 4-Step Onboarding Process

Register

Complete the online application form with your professional details.

Verification

Our team will reach out to verify your documents and discuss the partnership scope.

Onboarding & Training

Get access to our product suite and training modules to align with our service standards.

Start Earning

Begin your journey as a certified partner and start generating leads and earning commissions immediately.

Frequently Asked Questions

SAATHI is a comprehensive partner enablement platform that offers structured communication, product insights, training, and access to leadership to help partners grow their business with Aditya Birla Capital.

SAATHI is a comprehensive partner enablement platform that offers structured communication, product insights, training, and access to leadership to help partners grow their business with Aditya Birla Capital.

SAATHI is a comprehensive partner enablement platform that offers structured communication, product insights, training, and access to leadership to help partners grow their business with Aditya Birla Capital.

SAATHI is a comprehensive partner enablement platform that offers structured communication, product insights, training, and access to leadership to help partners grow their business with Aditya Birla Capital.

SAATHI is a comprehensive partner enablement platform that offers structured communication, product insights, training, and access to leadership to help partners grow their business with Aditya Birla Capital.

SAATHI is a comprehensive partner enablement platform that offers structured communication, product insights, training, and access to leadership to help partners grow their business with Aditya Birla Capital.

SAATHI is a comprehensive partner enablement platform that offers structured communication, product insights, training, and access to leadership to help partners grow their business with Aditya Birla Capital.